miércoles, 8 de diciembre de 2010

Hip- Hop Branches

The 80’s style:

The 1980s marked the diversification of hip hop as the genre developed more complex styles.  Early examples of the diversification process can be identified through such tracks as Grandmaster Flash's "The Adventures of Grandmaster Flash on the Wheels of Steel" (1981), a single consisting entirely of sampled tracks as well as Afrika Bambaataa's "Planet Rock" (1982), which signified the fusion of hip hop music with electro. In addition, Rammellzee & K-Rob's "Beat Bop" (1983) was a 'slow jam' which had adub influence with its use of reverb and echo as texture and playful sound effects. The mid-1980s was marked by the influence of rock music, with the release of such albums as King of Rock and Licensed to Ill.
Heavy usage of the new generation of drum machines such as the Oberheim DMX and Roland 808 models was a characteristic of many 1980s songs. To this day the 808 kickdrum is traditionally used by hip hop producers. Over time sampling technology became more advanced; however earlier producers such as Marley Marl used drum machines to construct their beats from small excerpts of other beats in synchronisation, in his case, triggering 3 Korg sampling-delay units through a 808. Later, samplers such as the E-mu SP-1200 allowed not only more memory but more flexibility for creative production. This allowed the filtration and layering different hits, and with a possibility of re-sequencing them into a single piece.

With the emergence of a new generation of samplers such as the AKAI S900 in the late 1980s, producers did not require the aid of tape loops. Public Enemy's first album was created with the help of large tape loops. The process of looping break into a breakbeat now became more common with a sampler, now doing the job which so far had been done manually by the DJ. In 1989, DJ Mark James under the moniker "45 King", released "The 900 Number", a breakbeat track created by synchronizing samplers and vinyl.
The lyrical content of hip hop evolved as well. The early styles presented in the 1970s soon were replaced with metaphorical lyrics over more complex, multi-layered instrumentals. Artists such as Melle Mel, Rakim, Chuck D, and KRS-One revolutionized hip hop by transforming it into a more mature art form. The influential single "The Message" (1982) by Grandmaster Flash and the Furious Five is widely considered to be the pioneering force for conscious rap.
During the early 1980s, electro music was fused with elements of the hip hop movement, largely led by artists such as Cybotron, Hashim,Planet Patrol and Newcleus. The most notable proponent was Afrika Bambaataa who produced the single "Planet Rock".
Some rappers eventually became mainstream pop performers. Kurtis Blow's appearance in a Sprite commercial marked the first hip hop musician to represent a major product. The 1981 song "Christmas Wrapping" by the new-wave band The Waitresses was one of the first pop songs to use some rapping in the deliver







Hip hop's "golden age" (or "golden era") is a name given to a period in mainstream hip hop—usually cited as the late 1980s to the early 1990s—said to be characterized by its diversity, quality, innovation and influence. There were strong themes of Afrocentricity and political militancy, while the music was experimental and the sampling, eclectic. There was often a strong jazz influence. The artists most often associated with the phrase are Public Enemy, Boogie Down Productions, Eric B. & Rakim, De La Soul, A Tribe Called Quest, Gang Starr, Big Daddy Kane and the Jungle Brothers.[37]
The golden age is noted for its innovation – a time “when it seemed that every new single reinvented the genre” according to Rolling Stone. Referring to “hip-hop in its golden age”, Spin’s editor-in-chief Sia Michel says, “there were so many important, groundbreaking albums coming out right about that time”, and MTV’s Sway Calloway adds: "The thing that made that era so great is that nothing was contrived. Everything was still being discovered and everything was still innovative and new”.  Writer William Jelani Cobb says "what made the era they inaugurated worthy of the term golden was the sheer number of stylistic innovations that came into existence... in these golden years, a critical mass of mic prodigies were literally creating themselves and their art form at the same time".
The specific time period that the golden age covers varies slightly from different sources. Some place it square in the 1980s and 1990s –Rolling Stone refers to “rap's '86-'99 golden age”, and MSNBC states, “the “Golden Age” of hip-hop music: The ’80s” and ’90s”.










Gangsta rap and West Coast hip hop

Gangsta rap is a subgenre of hip hop that reflects the violent lifestyles of inner-city American black youths.  Gangsta is a non-rhotic pronunciation of the word gangster. The genre was pioneered in the mid 1980s by rappers such as Schooly D and Ice T, and was popularized in the later part of the 1980s by groups like N.W.A. Ice-T released "6 in the Mornin'", which is often regarded as the first gangsta rap song, in 1986. After the national attention that Ice-T and N.W.A created in the late 1980s and early 1990s, gangsta rap became the most commercially lucrative subgenre of hip hop.
N.W.A is the group most frequently associated with pioneering gangsta rap. Their lyrics were more violent, openly confrontational, and shocking than those of established rap acts, featuring incessant profanity and, controversially, use of the word "nigger". These lyrics were placed over rough, rock guitar-driven beats, contributing to the music's hard-edged feel. The first blockbuster gangsta rap album was N.W.A's Straight Outta Compton, released in 1988. Straight Outta Compton would establish West Coast hip hop as a vital genre, and establish Los Angeles as a legitimate rival to hip hop's long-time capital, New York City. Straight Outta Compton sparked the first major controversy regarding hip hop lyrics when their song "Fuck Tha Police" earned a letter from FBI Assistant Director, Milt Ahlerich, strongly expressing law enforcement's resentment of the song.  Due to the influence of Ice T and N.W.A, gangsta rap is often credited as being an originally West Coast phenomenon, despite the contributions of East Coast acts like Boogie Down Productions in shaping the genre.
The subject matter inherent in gangsta rap has caused a great deal of controversy. Criticism has come from both left wing and right wing commentators, and religious leaders. Gangsta rappers often defend themselves by saying that they are describing the reality of inner-city life, and that they are only adopting a character, like an actor playing a role, which behaves in ways that they may not necessarily endorse.





  The  90’s style
In 1990, MC Hammer hit mainstream success with the multi platinum album Please Hammer, Don't Hurt 'Em. The record reached #1 and the first single, "Can't Touch This" charted on the top ten of the billboard hot 100. MC Hammer became one of the most successful rappers of the early nineties and one of the first household names in the genre. The album raised rap music to a new level of popularity. It was the first hip-hop album certified diamond by the RIAA for sales of over ten million. It remains one of the genre's all-time best-selling albums. To date, the album has sold as many as 18 million units.
In 1992, Dr. Dre released The Chronic. As well as helping to establish West Coast gangsta rap as more commercially viable than East Coast hip hop, this album founded a style called G Funk, which soon came to dominate West Coast hip hop. The style was further developed and popularized by Snoop Dogg's 1993 album Doggystyle.
The Wu-Tang Clan shot to fame around the same time. Being from New York's Staten Island, the Wu-Tang Clan brought the East Coast back into the mainstream at a time when the West Coast mainly dominated rap. Other major artists in the so-called East Coast hip hop renaissance included The Notorious B.I.G., Jay-Z, and Nas. (See the article on theEast Coast-West Coast hip hop rivalry.)
The Beastie Boys continued their success throughout the decade crossing color lines and gaining respect from many different artists.
Record labels based out of Atlanta, St. Louis, and New Orleans gained fame for their local scenes. The midwest rap scene was also notable, with the fast vocal styles from artists such as Bone Thugs-n-Harmony, Tech N9ne, and Twista. By the end of the decade, hip hop was an integral part of popular music, and many American pop songs had hip hop components.





Diversificartion of styles
In the late 1990s, the styles of hip hop diversified. Southern rap became popular in the early 1990s, with the releases of Arrested Development's 3 Years, 5 Months & 2 Days in the Life Of... in 1992, Goodie Mob's Soul Food in 1995 and OutKast's ATLiens in 1996. All three groups were from Atlanta, Georgia. Later, Master P (Ghetto D) built up a roster of artists (the No Limit posse) based out of New Orleans. Master P incorporated G funk and Miami bass influences; and distinctive regional sounds from St. Louis,Chicago, Washington D.C., Detroit and others began to gain popularity.
In the 1990s, elements of hip hop continued to be assimilated into other genres of popular music. Neo soul, for example, combined hip hop and soul music. In the 1980s and 1990s, rapcore, rap rock and rap metal, fusions of hip hop and hardcore punk, rock and heavy metal became popular among mainstream audiences. Rage Against the Machineand Limp Bizkit were among the most well-known bands in these fields.
Digable Planets' 1993 release Reachin' (A New Refutation of Time and Space) was an influential jazz rap record sampling the likes of Don Cherry, Sonny Rollins, Art Blakey,Herbie Mann, Herbie Hancock, Grant Green, and Rahsaan Roland Kirk. It spawned the hit single "Rebirth of Slick (Cool Like Dat)" which reached #16 on the Billboard Hot 100.
Though white rappers like the Beastie Boys, House of Pain and 3rd Bass had had some popular success or critical acceptance from the hip hop community, Eminem's success, beginning in 1999 with the platinum The Slim Shady LP, surprised many.

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